Polo Ralph Lauren Launches Immersive Metaverse Experience on Fortnite
Polo Ralph Lauren is making headlines with the announcement of its innovative interactive metaverse project, "Race to Greatness". Taking inspiration from the success stories of Fenty Beauty and Roblox, Polo by Ralph Lauren is venturing into the world of Fortnite with its unique gaming experience.
"Race to Greatness" is set to captivate gamers and fashion enthusiasts alike with its Polo Pony-shaped island, meticulously designed to offer three distinct topographies: Ralph's Airplane Hangar, the Rocky Mountains, and Grand Forests. The island's stunning visuals were achieved using Fortnite's Creative toolset and Unreal Editor for Fortnite (UEFN), ensuring a seamless blend of gaming design aesthetics and Ralph Lauren's iconic architectural and design influences.
The launch comes hand in hand with the debut of the limited-edition 'Phygital' Boot: The Polo x Fortnite P-Wing Boot. This exclusive collectible was inspired by the digital version first introduced on Fortnite's Stadium Hero '92 Outfit. The innovative midsole molded 'fins' draw inspiration from the Polo Stadium Collection's Stadium Drifter Glider, creating a unique synergy between digital fashion and real-world wear.
For those who seek a more immersive experience, players will have the opportunity to traverse the metaverse while wearing the physical Polo x Fortnite P-Wing Boot, effectively bridging the gap between the digital and physical realms.
The "Race to Greatness by Polo Ralph Lauren" and the coveted 'Phygital' Boot are set to launch exclusively on RalphLauren.com/fortnite from August 3, 2023, presenting an unparalleled chance for gamers, fashion enthusiasts, and metaverse aficionados to explore Polo Ralph Lauren's creative vision in a groundbreaking way.
It's important to note that "Race to Greatness by Polo Ralph Lauren" is an independently crafted Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
Stay tuned for this unique fusion of fashion and gaming, as Polo Ralph Lauren sets new standards in the metaverse landscape with an experience like no other.
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